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Price Guide UK Thank you for your interest in advertising with The Price Guide UK. The Price Guide UK is the most comprehensive site of its kind available in the UK today, offering in excess of 1,562,000 computer components and consumer electronics price comparisons. While our competitors merely compare prices of 50-60 retailers, the Price Guide UK offers in excess of 550 indexed retailers. The Price Guide UK currently has in excess of 425 000 visitors per month. The secret of its success is directly attributable to the extra effort made in locating new sources, including those mail order companies that don’t maintain web sites. Unlike other price comparison sites, which tend to simply download information from vendors on trust, all data is thoroughly screened and changed into our preferred format prior to entry into the database. Locating price comparisons has never been easier, especially when considering the format in which the results are presented (and the obtuse manner in which the competition presents their results!). According to Hitwise The Price Guide UK is the most bookmarked site of all shopping sites (not just price comparison sites) in the UK. And we know that our users appreciate this. Users can be certain of finding the right product at the cheapest price when accessing The Price Guide UK and, likewise, those placing banners on this site look certain to reap the rewards of maximum exposure. Market Leading Vs Other Sites The users of The Price Guide UK are unique in that they are in the market right now, are advertising responsive and do not regard advertising as intrusive. They are looking to purchase immediately and represent an ever-changing audience. As the only genuinely independent price comparison site in the UK, the results are impressive. Even without the benefit of venture capital and a nationwide advertising campaign, The Price Guide UK has achieved a growth rate of approx. 120% per annum, since 1997. The explanation is simple: our users are so impressed with the quality, they can't stop talking about us. It's true, our competitors do receive many visitors, but not many return due to the inferior quality of those sites. We know this courtesy of the hundreds of e-mails we receive from happy users every month. This very fact represents a huge advantage to our advertisers, as shoppers are more likely to explore banners on sites they trust, than on those they don't. Targeting is the secret The most important aspect to consider when advertising on the internet is the target audience. Get the audience right and you're halfway to a successful advertising campaign. Users of The Price Guide UK are potentially very valuable to you, as the decision to buy a product has usually been taken by the time they visit the price guide. They are ready to place an order, subject to a final comparison of prices before actually going ahead. There aren't many other web sites that can deliver your advertisement to such a targeted audience. Therefore, there is no reason why those not interested in buying computer systems, etc., should visit the Price Guide UK, which means your advertisement will be viewed only by potential customers every month. Although there may be up to a million people viewing your banner every month on non-targeted sites such as MSN, the number of relevant contacts may be as low as 0.5%. When considering that an average campaign costs between £25000 and £40000 through these mediums, your 5000 contacts suddenly look rather expensive! Sites such as MSN are perfect – even profitable - for those providing products of general interest, such as insurance companies, but fall short when it comes to targeting specific audiences. On the other hand, The Price Guide UK can deliver your banner ad to potential customers - a very cost-effective manner in which to reach your target audience! The average user spends 13 minutes on our site researching and comparing prices. The Price Guide UK has a uniquely targeted audience and its visitors are ready to purchase anything from computers and computer components to Hi-Fi products, digital cameras, video games, DVD players, DVD movies and washing machines. Others are content to simply browse in search of a bargain. Almost all of our visitors are from the UK, which serves to enhance the quality of each banner impression. The Price Guide UK is not a gimmick - it is a hard working product! For more information, please send us an email and we'll contact you as soon as possible. |
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